Economics Atlas

How Wealth Is Ordered
Concepts

Supply and Demand

Also Known As Law of Supply and Demand

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Supply and demand is the basic model economists use to explain how the price and quantity of a good traded in a market are determined. Demand describes how much of a good buyers are willing and able to purchase at each possible price, generally more at a lower price and less at a higher one, while supply describes how much sellers are willing to offer at each price, generally more at a higher price and less at a lower one. The price at which the quantity buyers wish to purchase equals the quantity sellers wish to offer is called the equilibrium price, and the model is used throughout economics to analyze how a market responds to a shift in buyer preferences, seller costs, or an outside intervention such as a tax or a price control.

Facts
Field
Microeconomics 1
Proposed By
Alfred Marshall 2
Marshall's 1890 Principles of Economics popularized the crossing-curves diagram and its now-standard convention of plotting price on the vertical axis; earlier graphical antecedents exist (Augustin Cournot drew a demand curve in 1838, Fleeming Jenkin published supply and demand curves together in 1870), but Marshall's textbook is the version that entered general economics teaching.
Origin Year
1890 2
Significance
The concept of supply and demand forms the theoretical basis of modern economics, and the model is the standard first tool used to analyze how a market responds to a shift in buyer preferences, seller costs, or a tax or price control. 2
Cross-Tradition Connections

Associated With School

Sources
1. Encyclopaedia Britannica
Encyclopaedia Britannica, Inc.
2. Wikipedia
Wikimedia FoundationHistory section
Quote, History section
The model was further developed and popularized by Alfred Marshall in the 1890 textbook Principles of Economics.
View the Source
2. Wikipedia
Wikimedia FoundationLead sectionView the Source
An Inquiry into the Nature and Causes of the Wealth of Nations
Adam Smith, 1776Associated With School: Classical Economics
Principles of Economics
Alfred Marshall, Macmillan, 1890Associated With School: Neoclassical Economics
Frequently Asked Questions

Who came up with supply and demand?

No single person invented it. Augustin Cournot drew an early demand curve in 1838 and Fleeming Jenkin published supply and demand curves together in 1870, but the version taught today, with price on the vertical axis, comes from Alfred Marshall's 1890 textbook Principles of Economics, which popularized the model into the standard shape economics has used ever since.
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